FORT WORTH, Texas (December 1, 2016) – The following is a statement from Texas Motor Speedway President Eddie Gossage on today’s announcement by NASCAR that Monster Energy has signed a multi-year agreement with the sanctioning body to serve as the entitlement sponsor for its premier series.
“Monster Energy is the perfect series sponsor for NASCAR at the perfect time. Monster’s ability to market their association with NASCAR is important to the sport. All sports need more young people exposed to their ‘game,’ and this will serve NASCAR well. NASCAR is the original action sport. It’s perfect for Monster and for NASCAR.”